Mastering the New Media Landscape

Embrace the Micromedia Mindset

  • 語言:英文
  • ISBN: 9781626565821
  • 字數: 50,131
電子書售價:USD$ 18.99

本書為流動版面EPUB,適合用 mooInk、手機、平板及電腦閱讀。

The New Way to Get Noticed


The giant brands that once dominated the media landscape—Oprah, the
New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

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  • 詳細書訊

    The New Way to Get Noticed


    The giant brands that once dominated the media landscape—Oprah, the
    New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

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    Mastering the New Media Landscape