無限可能

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Infinite Possibility : Creating Customer Value on the Digital Frontier

  • 出版日期:2014/08/12
  • 語言:英文
  • ISBN: 9781605099620
  • 字數: 92,113
電子書售價:USD$ 21.99

本書為流動版面EPUB,適合用 mooInk、手機、平板及電腦閱讀。

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Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences-memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension-you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment b

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  • 詳細書訊

    "

    Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences-memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

    Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension-you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment b

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