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為何好的生意會扼殺創意,以及我們怎樣去改變這個情況

The Innovation Paradox : Why Good Businesses Kill Breakthroughs and How They Can Change

  • 出版日期:2014/08/12
  • 語言:英文
  • ISBN: 9781609945558
  • 字數: 57,086
電子書售價:USD$ 23.99

本書為流動版面EPUB,適合用 mooInk、手機、平板及電腦閱讀。

For more than twenty years, major innovations-the kind that transform industries and even societies-seem to have come almost exclusively from startups, despite massive efforts and millions of dollars spent by established companies. Tony Davila and Marc Epstein, authors of the bestselling Making Innovation Work, say the problem is that the very processes and structures responsible for established companies' enduring success prevent them from developing breakthroughs. This is the innovation paradox.

Most established companies succeed through incremental innovation-taking a product they're known for and adding a feature here, cutting a cost

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詳細書訊

For more than twenty years, major innovations-the kind that transform industries and even societies-seem to have come almost exclusively from startups, despite massive efforts and millions of dollars spent by established companies. Tony Davila and Marc Epstein, authors of the bestselling Making Innovation Work, say the problem is that the very processes and structures responsible for established companies' enduring success prevent them from developing breakthroughs. This is the innovation paradox.

Most established companies succeed through incremental innovation-taking a product they're known for and adding a feature here, cutting a cost

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