情感價值

與你的客戶建立友好的關係

Emotional Value : Creating Strong Bonds with Your Customers

  • 出版日期:2014/08/12
  • 語言:英文
  • ISBN: 9781609943417
  • 字數: 91,825

本書為流動版面EPUB,適合用 mooInk、手機、平板及電腦閱讀。

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.

Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

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詳細書訊

Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences.

Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.

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情感價值