只做一筆好生意

如何將企業責任和企業品牌連在一起

Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand

  • 出版日期:2014/08/12
  • 語言:英文
  • ISBN: 9781609944155
  • 字數: 61,819
電子書售價:USD$ 23.99

本書為流動版面EPUB,適合用 mooInk、手機、平板及電腦閱讀。

Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.

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  • 詳細書訊

    Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained at higher numbers) and a loyal customer base.

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